That growth in devices means more Android users and more opportunities for developers to make money from apps sold through Google Play. That's up from 223 million in 2012 and 77 million in 2011. At Google's 2014 I/O developer conference, Sundar Pichai announced that 538 million Android devices were in use in 2013. The number of Android devices in use seems to be climbing as well. Although forking and fragmentation issues mean that a good number of these devices are not Google Play devices, it is still a statistic to be considered. At the end of 2013, Gartner reported that Android commanded 77.8% of the worldwide market share for smartphones.
In addition to revenue potential, many app developers are attracted to overall device share percentages as well. Many people tend to target Apple first because if the status of the iPhone. Often times it's the question of which one they are going to go for first. "Apple seems to be the more valuable platform for apps, even though Google has, what I would call, a strong growth trajectory, just in terms of the number of devices that are out there and the number of people that are using Android."įor most app developers today, the choice is to target both stores, Blau said. "Is it a self-fulfilling prophecy? Developers target iOS, consumers love Apple devices, and because those two things feed off each other," Blau said. Blau said that it might be due to a combination of user intent and developer interest. It's difficult to fully understand what drives the monetization Apple has been able to achieve.
Apple play store free#
For iOS, 451 Research said that the average iOS user downloads 6.2 apps per month, with an average of 4.3 free apps every month. According to 451 Research, the average Android user downloads 4.1 apps per month, with 3.4 average free apps downloaded.
Raul Castañon-Martinez, of 451 Research, said that the research done by 451 shows a clear divide between Android and iOS users in terms of apps.
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